AUTOMOTIVE DEALER PROMOTIONS

DRIVE TRAFFIC TO YOUR SHOWROOM

Weather Promotions 

Who knows "weather" or not you will win! The idea is that if a certain weather event occurs on a predetermined day, consumers receive a full or partial refund on all purchases made during the defined promotion period. It’s so simple yet extremely effective.

Prize Vault

Can your guests crack the code? Promotions like these are fun and interactive. GPP will provide your dealership with a plexiglass vault that is locked. Your contestants will then have the opportunity to enter a code in the keypad on the vault. If it matches, the safe will open   and the contestant will win the grand prize! We also have the option to use one of our Lucky Locks. It can be attached directly on the vehicle which is a great option for direct attention to the featured prize!

New Car Dice Roll 

Rolling in the prizes. The idea of this promotion is to allow a  contestant, who has completed a test drive, to roll a set of dice. If they match on the winning sides than the contestant will roll away in a brand-new car! GPP will provide custom dice spelling “N-E-W-C-A-R” or you can supply any 4 to 6 letter word!

Scratch Cards 

To win, the contestants must scratch 6 of the winning symbols. Second chance surfaces can be used to award sponsor prizes. Additional options for these are: Roads-to-Riches, Key-to-Win, and Money Bags!

Licensed to Win 

The name of the game is to match the VIN to win. Essentially, if the contestant’s last 6-digits on his or her driver’s license matches the last 6-digits of the VIN number on the vehicle or a random 6 digit number posted at the dealership , they win big! This is perfect to add to your weekend to boost your sales!

Direct Mail Campaigns 

Snail mail is sometimes just as effective as digital promotions! This will give you the opportunity to mail residents within a geographical region to invite them to visit the sales event for a chance to win. Contestant must bring their mailer with them to be able to participate. GPP will be able to customize these mailers to meet your needs

Contingency Rebates

This contest is a great way to tie in your local sports teams with your stores and help promote new and exciting products. Consumers will have the chance to win back their money on a certain purchase if the specified event occurs. This gives the consumers a reason to make their purchase with you during a sales event!  For example, if your local sports team makes it to the championship game and wins, all consumers who made their purchase during your promotional period would receive a full or partial refund of their purchase.

To learn more about our auto dealer promotions, please fill out the form to the right or give us a call at 855-741-4066.