Whether you are looking to just drive traffic to your bar on slower nights during the week or want to capitalize on increased volume of sales during big games, there are a variety of special promotions and events that will surely help attract customers, new and old, to your bar.
Here are some of the best sports bar promotion ideas that you can take advantage of:
1. Competitive Promotion
Keep tabs on what other bars in the area are doing to bring in business. Knowing what events they are running and when they are running them, will help you establish a strategy that can take advantage of the gaps in their plan.
Here are a few competitive promotion ideas you could implement to attract more customers to your bar:
Host Live Trivia Nights
The midweek blues often have your guests looking for a boost in the weeknight buzz. Hosting a live trivia night event is easier than you would think, particularly in the midweek flimflam. Plan your trivia night to suit the local culture and acquire everything you need to keep your guests entertained.
Host Poker Tournaments
Guests will go all in for a good poker tournament. However, unlike live trivia events, they tend to be more of a hassle to organize. Nevertheless, the midweek buzz makes it simple to run as you could use your TVs as poker tables and tablets as digital card decks.
Organize Bar Olympics
Be it beer pong, cornhole, or flip cup, bar Olympics rule in sports bar promotions. If the weather is friendly, organize the Olympics in an open, outdoor space for more active events.
2. PR Promotion
To maximize the impact of your promotion efforts, alert local media and social media channels of your event. Here are a few promotion ideas you could host and share with your local guests.
Bring in a Celebrity
Some national celebrities may bite off too much from your wallet. Instead, invite a local celebrity that your audience would still be excited about and might be a more affordable option. Build the promotions around the celebrity and their appearance in your restaurant.
Depending on how long you have been in business, it's great to celebrate your milestones with your local guests. Make the milestone worth celebrating and create hype around it in local online groups and print.
Build a Culture
People respect organizations that are intentional with the culture they are trying to create. Being known for something unique and classy could be very helpful to your sales. New guests will pour in if they have a liking for what you are known for, so choose wisely.
3. Partner Promotion
You could choose to join hands with a competitor instead of going it alone. Every time you have a sports bar promotions event, they will promote the event to their clientele and improve your exposure. You could invite top local restaurants and clubs to hold midweek events at your venue for a shared profit and vice versa.
Alternatively, you could build your promotion ideas around the arrival of new brews. Your beer guru guests will be looking forward to trying your new beers.
Get Your Sports Bar Promotion Right For the Next Big Event
The aim is to get people talking about your offerings and get new guests in your door. The ideas above could do your promotion efforts a lot of good. For more ideas and tips on how you could get your sports bar sales up, contact us today.